Search Engine Optimisation

What is Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of optimising your website and making it easier to find on Search Engines.

How does Search Engine Optimisation Work

Search Engine Optimisation makes your website Search Engine Friendly. In other words this helps the Search Engine find information on your pages.

What Other Factors are Important

Search Engine Type; There are two types of Search Engine. Spider based and Human based. You must optimise your website for both.

Ease of Use; Your website must be easy to use by visitors.

Content Quality; The content of you website must be of high quality and you must never stack your page with unrelated keywords which could be considered as SPAM.

Paid Inclusion or Pay Per Click; These methods can be used to maintain a constant presence on Search Engine Indexes.

What is Page Ranking or Search Engine Ranking

Page Ranking relies on the uniquely democratic nature of the web by using they vast link structure as an indicator of an individual page's value. In essence, Search Engines interpret a link from page A to page B as a vote, by page A, for page B. But, Search Engines look at more than the sheer volume of votes, or links a page receives; they also analyse the page that casts the vote. Votes cast by pages that are themselves important and weigh more heavily and help to make other pages important.

Important, high-quality website receive a higher Page Ranking, which Search Engines remember each time they conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Search Engines combine Page Ranking with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Search Engines go far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

META Tags and Keywords

META Tags and keywords written into your HTML code and help description your website.

The correct use of META Tags and Keywords can also help to optimise your website but they are not a Miracle Cure and if you misuse them they can do more damage than good.

Keyword Ranking

In general a Keyword Ranking is the amount of times a Keyword appears on your page although each Search Engine may have it's own method for ranking your Keywords.

Will Search Engine Optimisation Work give me a High Ranking on Search Engines

Not on it's own. Getting a high ranking on a Search Engine involves a lot of effort and sometimes money.

All areas must be addressed to optimise your website but remember the quality of the content is a major factor.

You need the right balance of all the methods involved.

Remember that Search Engine Owners are always changing the way that they rank websites.

Are Search Engines more Important than Human Visitors

No definitely not. You must design your website with visitors in mind but you should also write your HTML code with Search Engines in mind.